This week in New York, television network executives are presenting their offerings for the fall season – and pitching those shows to press and major advertisers. The goal? To allow marketers to buy commercial airtime “up front,” before the fall season begins.
About $9 billion in advertising revenue is expected to be raised at the Upfronts.
Kim Masters hosts KCRW’s The Business and spoke with KCRW’s Steve Chiotakis from Lincoln Center in New York.