Chewing popcorn could reduce ads’ effect in movie theaters

Photo by charamelody via Flickr/CC.
Photo by charamelody via Flickr/CC.

Researchers in Germany say eating popcorn at the movie theater can reduce the effectiveness of advertising that comes on before the movie. The study was published in the Journal of Consumer Psychology.

Scott Roxborough gnawed on the details for The Hollywood Reporter and joined KCRW’s Steve Chiotakis with more.