How Shazam is changing the music industry

shazam effectHere’s a question for you: Have you ever been listening to KCRW – or, yes, any radio station in your car – or stood inside a bar or music store and heard a song you wanted to identify, and then whipped out your phone and Shazam’d it?

Shazam is an app – and there are others out there as well – that listens to a specific algorithm of the song that’s entered, and gives us the name of that song.

But pulling up that music recognition app – and a lot of other music apps for that matter –also does something else: it tells studio executives what people are wanting to hear.

Which, apparently, is having quite the effect on the music industry.

Derek Thompson writes about in this in his story “The Shazam Effect” in The Atlantic and he spoke to KCRW’s Steve Chiotakis about it.